What Chatbot Marketing Is and How to Use It In Digital Marketing

The company introduced its first chatbot back in 2013, and since then the number of bots has exploded. Brands are flocking to WeChat to offer automated services to consumers on the platform. These services include using bots to pay bills automatically without leaving the app, or ordering groceries.

Remember that it is a truly amazing tool to have, and it’s useful to be able to directly message customers. If you send too many messages out to your audience, everyone is going to opt out. They’re not going to want to see your business’s spam in their Facebook Messenger inbox.

CHANNELS

Let’s say you create an awesome piece of content with a dedicated landing page to go along with it. The copy is great, but it’s static — you can’t directly engage with the people consuming your content. I am looking for a conversational AI engagement solution for the web and other channels. For 8 whole weeks the brand streamed episodes from their Twitch studio, featuring top gaming hosts, professional gamers and industry insiders. Each episode highlighted a core gaming rig component for the grand prize.

By leveraging the power of chatbot marketing, you can use data to properly segment leads for future lead nurturing. Companies and organizations can make use of marketing bots on their websites as well as professional messaging platforms such as Whatsapp Business. Chatbot use cases include answering customer queries, making use of virtual assistants, driving website visitors, engaging customers, boosting lead generation, and improving metadialog.com overall customer service. Deviating from this script may lead to a frustrating customer experience, so be mindful of the chatbot’s limitations and provide support for smooth communication. Businesses use chatbots to engage customers and offer customized deals and suggestions. Through two-way conversations, chatbots gather information about customers’ interests and trigger responses to create a valuable personalized experience.

How Big is the Chatbot Marketing Realm?

With chatbots, you can build individualized conversations at scale, directly addressing a consumer’s needs while adding an additional layer of personalization to the conversation. This creates authentic relationships with your audience that lead to action and act as a direct link between the consumer’s problem and the solution. To help you get started, our team came up with some essential yet powerful tips that help you set up your marketing chatbot the right way.

All any buyer wants is the most direct line between their problem and a solution. There are a lot of bloated articles online with strategies, tips, and tricks about this miracle marketing method. Whether you’re planning to host an in-person event or a virtual event, you’re going to need a channel to turn site visitors into event registrants. Even with all the high-quality traffic that lands on your website everyday, not everyone will be ready for a sales conversation immediately.

Never Leave Your Customer Without an Answer

Then, create some ads for your Facebook page that will direct potential customers to the chat on Messenger. This way, you can increase engagement, show off your products in a fun way, and improve click-through rates to your ecommerce store. The first successful use case for chatbot Messenger marketing is Lego’s Christmas newsletter campaign. They used marketing chatbots to help parents decide on a perfect Lego set for their children.

They’re also a potent strategy to collect leads, grow your customer base, and raise awareness about your business. Hence, they are not going anywhere but staying strong on the 2022 marketing battlefield. To streamline their customer acquisition process, they need to assess the leads’ quality and likeliness of conversion automatically. A well-constructed chatbot can assess the interest of the potential client and his or her stage in the customer journey. Let your potential customers know that a real person is just a click away.

Improve your customer experience within minutes!

If you are selling video games, for instance, you may want to go for a more fun and outgoing language—as opposed to a more serious tone if you’re selling medical supplies. Chatbots are an incredibly worthwhile investment if the functionality what is chatbot marketing makes sense for your product and if they are well optimized. You will see from the examples above that this is not necessarily the case. Chatbots can help you achieve countless goals, no matter what industry you are in.

• This will give insights you can use to improve your customer service.
• For example, on Zenefits’ contact us page, the chatbot leads with a value-driven message and offers to connect the visitor to sales instantly.
• With chatbots, businesses can respond to customer inquiries all day and every day.
• The best bots harness the micro-decisions consumers experience on a daily basis and see them as an opportunity to help.
• Notify your potential customers that a real person is just a click away because some people prefer to communicate with a human rather than a bot.
• So, make sure your chatbot has a voice, tone, or script that best speaks to your key customer demographics.

Suggested readingLearn how to write a warm welcome message to the clients and find out more about chatbot personality from our research. Suggested readingCheck out the best chatbot apps to pick the right one for your business. Lidl UK gives its customers a helping hand when choosing the right bottle of wine from their store.

Chatbots can Deliver Personalized Content to Visitors’ Interests

Marketers use chatbots to welcome new site visitors, convert and nurture leads, direct existing customers to customer support, and more. This kind of service not only sensitizes the customers but also helps in preparing more brand loyalists and spreading positive word-of-mouth. Chatbot marketing is a technique that is leveraged by businesses to promote products and services with the help of chatbots. The field has gained extreme popularity post the profusion of the technologies such as conversational AI (in turn fueled by the rise in NLU).

After all, with more relevant and tailored messaging, you will be able to move the conversation along even faster. Here are all the best practices you should follow to provide the best possible chatbot experience. Having visitors self-select their experience is one of the easiest ways to deliver personalization at scale.